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I just completed the second half of the year in review for this week’s paper and I am always amazed at how many things happen in our little corner of the world in 365 days. The “Year in Review” doesn’t really do it justice. It is hard to select which things to mention again and which things not to.
As you subscribers know, when you subscribe for another year of the View you get a chance to tell us what you liked, didn’t like, etc and we do make changes based on opinions that people send us, especially if the opinion is echoed by several people. What is really interesting to me, though, is the diversity of thought about what the paper should and shouldn’t contain.
People have requested more sports coverage, less sports coverage, more coverage of the schools, less coverage of the schools, more national and state news, less national and state news, more about Pueblo, and less about Pueblo. I think you get the picture.
As the calendar year ends however, the people who make it possible aren’t the writers or the editors or even the readers. The people who make it possible are the advertisers. Lori and I try to remember to tell those folks thank you. Sometimes we do a better job of it than others. But in case you haven’t noticed, the business picture hasn’t been all that rosy in the big wide world and I couldn’t think of anything more appropriate than to thank them once again.
Now of course it isn’t charity on their part. Advertising is a win-win situation. Consistent, well-thought-out advertising helps keep customers coming in advertisers' doors, and it helps us tell you stories about the place we live and the people who dwell here.
When we get feedback it is clear that you, the readers, read the ads. It is also clear that many of you shop locally as much as possible, and that makes it possible for the local business people to continue to keep their name in front of the public. Like I said, a win-win.
And the nice thing is that going into 2012, there are more stories to be told, more products to be sold, more community to be had and just as many chances to touch local lives – maybe more. May we all have a happy and prosperous New Year!