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Twice a year newspapers can send out a special edition. This is our second of 2011. If you don’t usually get the Greenhorn Valley View or normally buy it at the newsstand, you are receiving a complimentary copy this week.

Several things you may notice. To begin with the paper is 20 pages instead of its normal 12-16 pages. This is because advertisers appreciate the nearly triple circulation opportunity. They also appreciate the fact that despite the increased circulation, we leave the ad rates the same. Not that the ad rates are an issue most of the time. Our rates are the lowest in the area, but the triple circulation really gives a boost to advertisers just before the holidays.

Advertising is one of those things it is hard to pin down. There are so many choices, so many hands out for your money. We like to think we provide good value for our advertisers. In fact we have recently added software which will soon give us new dimension in creating ads.

If you are good with math, you’ve probably figured out that if you live in Pueblo County you can get 52 issues a year for the cost of about 33 issues from the news rack. You might want to consider that option. And no, there are no plans to offer Ginsu steak knives with a subscription, so waiting won’t do you any good.

If you are looking for world events this probably isn’t the paper for you. There are lots of places you can get that information. In the View you are going to read about the people, places and things that are in our piece of paradise. You may have noticed that most things out here don’t get covered by anyone else. That’s fine with us – we like doing that.

Most weeks the Viewpoint is a bit right of center. The Letters to the Editor also tend to be that way, although everyone’s views get air time. The first amendment is first for a reason; although some letters don’t make it to print because they don’t adhere to the letter policy we frequently print.

We try to check our facts but our large staff (all three) does make mistakes. I noticed in a story I wrote a week or two ago I mentioned that the Colorado City Metro District was proposing a “sanitation” increase. That’s really nervy of them considering they don’t do sanitation. The word should have been 'sewer'. The joys of aging.

We hope you take the time to look at the ads, read the stories, and write us a letter if there is something you’d like to say. We try to be the Voice of the Valley, and we take that responsibility seriously.

I saw a sign today on the side of a pizza restaurant. They advertised great pizza, live music on weekends, a petting zoo and pony rides. Now that even beats Ginsu steak knives.

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